Predictive Planning
Macro Campaign Plan
Define high-level campaign parameters to forecast reach, frequency, and audience profile.
Anticipated Reach & Frequency
Predicted reach based on channel selection and budget.
Audience Overlap
Predicted overlap between selected channels.
28%
Audience Snapshot
Current vs. Predicted campaign audience.
Current
- - 60% Female
- - Ages 35-55
- - Interests: Home, Garden
Predicted
- - 70% Male
- - Ages 25-45
- - Interests: Tech, Finance
Creative Level Detail
Predictive analytics for each creative asset within the macro plan.
| Creative | Assigned Channel | Allocated Spend | Predicted Reach | Predicted Frequency | Predicted Audience | Resonance Score | Audience Overlap |
|---|---|---|---|---|---|---|---|
BBrand Video - 30s | YouTube | $5,000 | 180,000 | 2.5 | M/F, 25-45, Tech | 8.5 | 15% |
CCarousel Ad - Product X | $3,500 | 120,000 | 3.1 | F, 18-30, Fashion | 7.9 | 25% | |
PPodcast Ad - 60s | Podcasts | $1,500 | 45,000 | 1.8 | M, 30-50, Business | 9.2 | 5% |