Content Attribution & Optimization
Model 1: Content Feature Importance
SHAP analysis identifies which content elements drive conversions. The narrative below is AI-generated based on the model's findings.
Analyzing content performance...
Model 2: Content-Level Attribution
This model attributes revenue and conversions directly to individual pieces of content, regardless of the channel.
| Creator | Content ID | Attributed Value |
|---|---|---|
| BrandC | VID-BRAC-Q4PU-2024072... | $12,500 |
| InfluencerA | IMG-INFA-SUMS-2024072... | $8,200 |
| BrandC | VID-BRAC-HOLI-2024072... | $7,150 |
| UGC_CreatorX | VID-UGCX-Q3BR-2024072... | $5,800 |
| InfluencerB | BLG-INFB-LEAD-2024072... | $4,500 |
Model 3: Media Buy Optimizations
AI-powered recommendations to optimize your media spend based on content performance and available inventory.
High
Increase spend on 'Video' content type by 15%
High
Allocate more budget to 'InfluencerA' for next campaign
Medium
Test '30s' video length for 'Q4 Push' campaign
Medium
Pause underperforming assets from 'Holiday Promotion'
Low
Shift budget from Meta to TikTok for 'Gen Z' audience