Channel & Content Optimization
Channel Efficiency Matrix
Performance of content types across different channels.
| Channel | Content Type | ROAS | CPA ($) | Conversion Rate |
|---|---|---|---|---|
| YouTube | Branded Video | 4.5x | $22 | 5% |
| Sponsored Ad | 5.2x | $18 | 7% | |
| TikTok | UGC Video | 6.1x | $15 | 9% |
| AM/FM Radio | Branded Audio Ad | 3.5x | $30 | 3% |
| Podcasts | Branded Audio | 4.8x | $20 | 6% |
| Google Ads | Product Feature | 3.8x | $28 | 4% |
| Blog Post | 2.5x | $45 | 2% |
Forecasted Uplift
Projected improvements by adopting the recommended model.
Overall ROAS
+15%
from 3.9x to 4.5x
Overall CPA
-12%
from $25 to $22
Distribution Model
Compare current vs. recommended content distribution.
| Channel | Budget Allocation | ROAS |
|---|---|---|
| YouTube | 25% | 3.8x |
| 25% | 4.1x | |
| TikTok | 15% | 5.5x |
| Podcasts | 5% | 3.2x |
| Google Ads | 20% | 3.5x |
| 10% | 2.1x |